“As technology for digital signage matures and becomes more interactive and personalized with beacons and video analytics, should regulation similar to the recent GDPR and CCPA (California Consumer Privacy Act) policies for the web be implemented for digital signage?”
Absolutely. If technology allows a company to capture data from user interaction via a screen, the consumer MUST be notified about what is being recorded, what is being used, and where it will be used. A consumer can choose if they want to be involved or walk away if they don’t.
While this may seem to be a roadblock to engage more consumers, it may have a reverse effect and give the consumer a more positive experience knowing they had a choice.