Ask the Board – July 22, 2019 | JONATHAN BRAWN

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“How will 5G affect the digital signage industry?”


The promise of 5G is effective wireless broadband in a way that has not existed before – equal to most common wired connections. The whole point is to provide a truly omnipresent, blanketed connection. If actualized, it can impact the industry quite positively; you can have signage anywhere you have power, and you are not reliant on onsite IT resources to make the signage happen or keep it working. The fear I have (and we are already seeing it with AT&T’s rebranded “5Ge” version of 4Glte) is that it will not get fully delivered or delivered as promised. Regardless, it does look very promising, assuming pricing is not prohibitive.

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Principal
Brawn Consulting

MEMBER OF THE DSE ADVISORY BOARD
Industry Consultants Council

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