Ask the Board – July 22, 2019 | MATT PROHASKA

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“How will 5G affect the digital signage industry?”


5G will impact the digital signage industry like it will impact many other global industries – with improved speed, scale, and creativity. Data processing speeds will allow for improved addressability to personalize content and advertising better, and be tied to our phones. This will speed up the incentives to convert more signs from analog to digital. And those more-tailored messages to one and/or all will be much more challenging and fun to create.

About Author

CEO & Principal
Prohaska Consulting

FORMER MEMBER OF THE DSE ADVISORY BOARD
Consultant Council

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