Ask the Board – July 23, 2018 | MEGAN CARDAMAN

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“What do you consider when deciding where to install your digital displays in a new environment?”


When planning a digital sign install in a new environment, there are a few things to keep in mind when deciding just exactly where to place the signs. Consider these three factors:

1)      Highly trafficked areas – Put signs where there is an audience. What are some of the most trafficked areas of your organization, store or location? The more people viewing your signage, the more effective the messaging can be.

2)      Natural Pause Points – Think about where a person might stop briefly and get acquainted with your location, check directions or look for signage. People are seeking information, but they aren’t necessarily going to seek out your sign. It has to be within view at that natural pause point to be effective.

3)      Waiting Areas – More than just a pause point perhaps, where are people sitting or standing like in a doctor’s office waiting room or in a line/kiosk area. There is research for healthcare industries that say having digital signs in the lobby/waiting room decreases perceived wait time, thus increasing patient satisfaction. In areas like a waiting room, you have a captive audience. Take advantage of that.

So consider foot traffic, natural pause points where people are actively seeking information and areas that people spend waiting as a captive audience.

About Author

Senior Marketing Content Specialist
Nationwide Children’s Hospital

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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