Ask the Board – July 30, 2018 | JIM NISTA

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“Explore best practices in playlist size: What’s the optimal number of messages for audiences? There is no one size-fits-all solution, so how are system owners handling this?”


At Insteo, we build a fair amount of informational signage like menus, directories, corporate communications, wayfinding and other interactive screens. Many of these screens don’t have a playlist at all, especially directories and menus. It annoys viewers when the item they were looking at changes suddenly, so we encourage using a ticker or small image zone if there’s content that must change frequently. On those screens, we talk overall decision time. For example, when a client wants to include promotional ads on their menu board, we remind them to keep the loop of ads to 30-40 seconds, or three to four images max. Less is more in these situations, and ensuring customers see these messages allows for better A/B testing.

For “digital bulletin boards” such as corporate, resident or student communications, we recommend keeping the overall playlist under five minutes.  We prefer shorter playlists, but there’s a tradeoff for these screens because the same viewer sees them multiple times a day. A slightly longer playlist helps guarantee the screens seem fresh during the five to seven average times that viewer will see the screen each week.

About Author

Senior Director of Content Creation Services
Almo Pro AV

MEMBER OF THE DSE ADVISORY BOARD
Content Council

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