Ask the Board – July 6, 2020 | RICHARD DAUGHERTY


“What are you hoping to find at DSE 2020?”

I attend DSE for multiple reasons. One of my main responsibilities is to stay on top of what is currently trending in the digital signage space. I walk the show floor looking for what has developed with display technology, software advancements, etc. with a few questions in mind:

  • What are the benefits of this technology?
  • How can this improve ROI? 
  • How can our clients benefit from this product?”

I leave the show with volumes of information that I can share with my colleagues and clients. The company I work for, AVI-SPL, has several partners at this show that I meet with and discuss new advancements with their products. 

DSE has so much to show and experience, you will need to set time beforehand to map out what you intend to see, or you won’t have time to do it all. There are also several sessions you can attend that are focused on specific subjects. If you want to enhance your knowledge on a particular digital signage genre or certification or the best practices when creating digital signage content for your audience, there is a lot to choose from. You can find out more about digital signage educational content for the show at

In the end we all leave the show inspired with all the new technology that’s available and how it’s used in the industry. 


About Author

Senior Solution Architect – Digital Media

Integrator Council

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