Ask the Board – July 9, 2018 | CHERYL FLOHR


“Most screens are now in the 16:9 format. Even PowerPoint recommends 16:9 as the default standard for presentations. How do you convince the die-hard executive who clings to his or her 4:3 materials, saying that it prints better?”

Some of us remember the days before digital presentations like PowerPoint, when speakers used viewgraphs on lighted projectors to show illustrations and outline their comments. When first adaptors begin to experiment with their laptop computers and digital projectors, the folks using viewgraphs had a certain antique, stuck-in-the past aura. 

The difference between 16:9 versus 4:3 is not quite so dramatic, but it is significant. As projector screens and digital displays are upgraded, they will increasingly offer the wider format. It is unlikely that displays will go back to the 4:3 size, and presentations in the old perspective will look dated and ancient. 

The trick is just to bite the bullet and move to the new size. It may mean that older slides have to be revised or recreated. But once you’ve made the move, you’re set for the future. 

Taking advantage of new screen shapes and options. The more interesting question for designers today is how to take advantage of the multitude of new screen shapes – vertical, diagonal, column wraps, custom shapes – with images and text that use the new shape to its greatest advantage.  One of the benefits of digital signage is that, if used correctly, it can attract the attention of your audience far more effectively than static graphics. 

With the use of creative shapes, sizes, and arrangements of digital screens, these signs can be even more eye-catching. It’s up to our imaginations to combine the message and purpose with the shape that maximizes its effectiveness! 

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Director of Communications
Parker Aerospace

End User Council

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