Ask the Board – June 10, 2019 | DAVID OAKLEY

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“How do you pitch a big idea involving digital signage to a new client?”


I would pitch a big idea involving digital signage the same way I would pitch a big idea in any other medium. First, I would make sure it was truly a big idea before I told the client it was a big idea. I wouldn’t want to BS them. Then, I would like to unveil it in a way that makes an impact in the way that a large digital display makes an impact. This isn’t always possible because most ideas aren’t “produced” when you first present them. It’s important to have a client that is creative and has a vision and can imagine the amazing possibilities that digital signage offers. 

 

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President and Creative Director
BooneOakley

FORMER MEMBER OF THE DSE ADVISORY BOARD
Advertising & Brand Council

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