Ask the Board – June 10, 2019 | RICK ROBINSON

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“How do you pitch a big idea involving digital signage to a new client?”


We pitch a big idea with digital signage the same as all ideas. We work to prove the concept as a truly compelling solution to the problem. If the “big idea” only works within a digital signage platform, then it’s all about demonstrating the ‘why’ and ‘how’ of the execution.  It’s important to call out that digital signage, in and of itself, won’t elevate an average idea into a standout 🙂

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Partner, Chief Strategy Officer
Billups

MEMBER OF THE DSE ADVISORY BOARD
Advertising & Brands Council

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