Ask the Board – June 11, 2018 | TRAVIS KEMP


“What are some of the ways to increase interaction with touchscreens?”

At Outcome Health, we have put considerable time into increasing the engagement of our touch screen products. We have found through trial and error that the following methods have worked well:

  1. Let there be sound! – Include a subtle audio-based call to action that encourages the use of your product.
  2. Striking visuals – This is likely the most obvious and easiest method to increase interaction. I’d suggest creating multiple visuals that can be tested through an A/B process to determine which is the most effective. In our case, we found that certain demographics responded differently to certain visuals so it’s best to test this thoroughly.
  3. Incentives – Although we haven’t used this approach, I am familiar with the use of incentives as a method to increase interaction with touchscreen products.

About Author

Director of Hardware Product Management
Asure Software

Out-of-Home Network Council

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