“Which market segment is the one that is totally saturated with digital signage five years from now? (Is there a market where the gold rush is over and every new opportunity has been already taken?)”
High-density metro/tourist marketing areas that are magnet destinations, like Times Square NYC, Dotombori canal district in Osaka, or Tokyo’s Akihabara district are already quite saturated with digital signage, but it continues to expand, evolve and manifest in creative, innovate ways. Even in these already ‘ultra-digitized’ signage environments, we will see more growth and advancement in digital signage and engagement.