Ask the Board – June 17, 2019 | DOUG ANDERSON

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“Which market segment is the one that is totally saturated with digital signage five years from now? (Is there a market where the gold rush is over and every new opportunity has been already taken?)”


I don’t believe that any market segment is currently saturated, although the retail sector is certainly heavily represented with digital signage. If I had to project a future segment where new opportunities might be limited – it would indeed be retail.  However, because of the nature and massive size of the retail segment, where signage experiences constant usage and exposure to customers and the elements, I would project that there will still be a steady replacement and upgrade market.

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Senior Director – Information Technology
LA Metro Transit

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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