Ask the Board – June 17, 2019 | JOEL ALLARD

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“Which market segment is the one that is totally saturated with digital signage five years from now? (Is there a market where the gold rush is over and every new opportunity has been already taken?)”


I don’t know if any particular market will be totally saturated in five years, but I expect to see a noticeable and continued growth in the number of digital menu boards in the market, both indoor and drive-thru (everything from coffee and QSR to movie theaters and other entertainment venues). I would also expect a continued growth of indoor and outdoor screens related to transit and transportation.

About Author

Senior Business Partner, In-Store Digital
Target

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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