Ask the Board – June 17, 2019 | MICHAEL ORAM

0

“Which market segment is the one that is totally saturated with digital signage five years from now? (Is there a market where the gold rush is over and every new opportunity has been already taken?)”


I’m not sure what all the market segments are necessarily, but based on the rate of growth that has taken place for digital indoor and outdoor advertising, I could imagine that five years from now, it could indeed be completely saturated.  If that happens, then the novelty of static signage might increase the appeal to advertisers … perhaps not in the form of traditional back-lits, but rather wall wraps or stretch vinyl installations.     

About Author

Concessions Manager
McCarran International Airport

FORMER MEMBER OF THE DSE ADVISORY BOARD
End Users Council

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.