Ask the Board – June 29, 2020 | CHRIS MACKENZIE

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“What are the top two things that concern you the most about your digital signage network and why?”


The two most concerning topics for me would be hacking and over-bright situations. We take security very seriously and re-evaluate/enhance on a regular basis. We also work with our vendors to make sure their signs are made to fail dim should there be an issue with the light sensor or LED hardware. We would rather see a board too dim during the day than risk an over-bright at night.

About Author

Vice President of Digital Advertising Operations
Clear Channel Outdoor

MEMBER OF THE DSE ADVISORY BOARD
Out-of-Home Network Council

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