“What are the top two things that concern you the most about your digital signage network and why?”
At Pearl Media, we don’t operate one large network. We operate and manage several networks across the country. The concerns are the same no matter whether those networks are in NYC or elsewhere: Are the screens up, and is the right piece of content — whether that’s a paid ad or a venue partner’s message — running on the right screen at the scheduled moment? Our venue and advertising partners pay us to manage the network and make sure the digital screens are not only up but displaying the right visual. It sounds simple, and in many ways it is, but given how complex systems are, things can and do go wrong. But our operations people do a great job of making sure those instances are few and far between.