Ask the Board – June 3, 2019 | MATT PROHASKA

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“What can DOOH networks do to avoid losing ad revenue to digital?”


DOOH publishers have seen the largest gains in 2018 on percentage of ad spend because of two key factors that, if they continue, will prevent any revenue to be lost to “digital.” The first is continuing to digitize screens and spaces to allow for animation and video advertising – huge upside to creative execution and inventory development as a result and allows for the ‘D’ in DOOH to be digital just like any laptop or phone. The second is expanding a network’s programmatic practices. Partnering with key tech, leveraging its audience targets, and training/recruiting great talent all help in staying ahead of rivals to enjoy the same efficiencies and benefits of other digital media channels.

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CEO & Principal
Prohaska Consulting

FORMER MEMBER OF THE DSE ADVISORY BOARD
Consultant Council

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