What is your process from storyboarding to production of digital signage content?
Our typical process is to present at least three storyboard concepts to our clients, each with a slightly different spin on the creative direction and message copy. Once we are able to agree on the direction of the piece, we head into production, first focusing on the transitions and how we intend to “deliver” the messaging. It’s at that stage that we like to show our client a “rough” cut just to make certain we still agree on the direction. From that point, we proceed with production and then show them a second cut that is near complete. Typically, at that stage, we are 90 percent done with the client asking for a few minor changes. In total, we show the client about three previews before the piece is finalized.