How can beacon technology best be applied to create value for DOOH operators?
The greatest value to DOOH operators when using Beacon technology is conversion — taking viewers of offline media and converting them to digital opens the doors to endless amounts of opportunities.
The value flows from that conversion includes:
- Intelligence – gathering intelligence from viewers
- Contextual delivery of information – driving what matters to users
- Timeliness – real-time decision making
- Creative – attract users the right way at the right time
- Engagement – interact with users in unique, fun ways in the right place at the right time
A better-informed audience, when contacted in the right place and right time, will always be more valuable to retailers, advertisers and network operators. Beacons are a great way to connect buyers and sellers and build strong relationships.