In what ways have you been able to exploit your existing digital signage network beyond the original business objectives to provide greater benefit than originally promised?
Our original objectives were around poster reduction and cost savings. While that has been achieved to a degree, it is still an ongoing objective. Beyond that, we’ve added objectives such as campaign tracking and metrics with onscreen messaging and system activity measurement, systems uptime objectives and learnings around message effectiveness. With the screens on and functioning, their presence and stability has increased the submission requests by 20 percent year over year. In essence, they see it and want to post to it thus reducing our need to aggregate and search for content to post! At the moment, we are finalizing an emergency response protocol that wasn’t an original objective.