Ask the Board – March 28, 2016 | PATRICIA MITRANO

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In what ways have you been able to exploit your existing digital signage network beyond the original business objectives to provide greater benefit than originally promised?


In addition to the original screen deployment placed in elevator bank areas and lobbies where there is some wait time, we were able to also share the content on a local intranet home page, which increased viewing opportunity into the thousands. This enhanced employee communication and awareness about onsite programs and services.
 
Through a server link, the digital screen content was also shared on a closed TV system offering additional viewing options. Next up is to be able to have the same content streamed to mobile devices, to have our messages in the hands of the audience at all times.
 
It’s known that once the vivid images flash across a newly installed screen, everyone wants in, whether they were involved in the initial project or not.

About Author

Director of Visual Communications
Newark Beth Israel Medical Center

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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