Ask the Board – March 28, 2016 | PAUL FLEURANGES

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In what ways have you been able to exploit your existing digital signage network beyond the original business objectives to provide greater benefit than originally promised?


In our case, we didn’t necessarily plan to showcase the work our crews perform to improve the reliability of the subway network to any great extent.‎

As fate would have it, the roll out of our “On-The-Go Travel Station” kiosk network began after super storm Sandy. The timing allowed us to use this new digital platform to keep riders up to date on the work we were undertaking to repair two of the damaged underwater tubes between Brooklyn and Manhattan. Having a digital platform allowed us to rely on paper less at the locations where we have kiosks. It also provided us with the flexibility to get granular with information by location. Messaging like that has become a regular staple of our rotating agency content anda dynamic way to reach and educate commuters on the go about the steps we are taking to renew, enhance and expand our transit network.

About Author

Director of Corporate Initiatives
Friends of the New York Transit Museum

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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