Ask the Board – March 28, 2016 | PENNY CARTER

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In what ways have you been able to exploit your existing digital signage network beyond the original business objectives to provide greater benefit than originally promised?


Our initial plan for digital signage was to reach the non-wired workforce – factory workers who do not have access to computers. The only way these employees were able to learn about what was going on in the company was by reading printed newsletters that were placed in area break rooms. By installing digital signage in these locations, employees were able to see what was happening, and the company realized a cost-savings through less printed materials.

The digital signage network was then expanded to welcome screens and a large outdoor sign in order to provide specialty messages to VIP visitors. This has gone over so well that other programs with executive lobbies began asking for displays in their locations for the same purpose. In addition, we are beginning to install screens in areas that contain multiple meeting rooms. This has allowed us to electronically display the agenda for the area, which has alleviated the need for a person to sit at the entrance for directing employees to various meetings.

About Author

Digital Signage Lead
Lockheed Martin

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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