“What are some ways to serve targeted content when you’re dealing with public spaces and a bunch of demographics at once?”
At times, it can be difficult to create a strategy on how to serve targeted content to your audience, especially for public spaces when you are dealing with such a diverse demographic. A great strategy really does rely on knowing your audience, and even in these situations, having an understanding of who will be in the space is critical. Though the demographic may be diverse, there is always an opportunity to create a baseline to target against. Categories such as dwell times, behaviors (shopping, waiting) and even understanding who would be coming into this area are all recognizable. From that point, you can begin to apply the data to your playlist to help deliver relative information.