ASK THE BOARD: Marketing Innovation

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What should advertisers expect from their marketing agencies when it comes to innovation in digital signage?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL

Read the Answer by Wells Caughey

“Much of the innovative digital signage that I’ve seen installed over the last few years has been installed in physical venues like dealerships, retail spaces, brand centers, and similar customer-focused spaces where the digital signage plays an integral role in storytelling.”
WELLS CAUGHEY
Director – Technology & Connected Environments
 

Read the Answer by Dave Koppelman

“Agencies should make sure that innovation, in ANY form, still helps solve a marketing challenge or helps them stay on strategy. They shouldn’t just be innovative for the sake of being different.”
DAVE KOPPELMAN
Managing Partner
MacDonald Media
 

Read the Answer by Travis Kragh

“Companies of all types and sizes continue to aspire to connect and build new relationships with their customers. Innovative marketing is one way to do just that.”
TRAVIS KRAGH
Co-Founder and Chief Creative Officer
ClockNine
 

Read the Answer by Christina Radigan

“Advertisers should expect their agencies NOT to do something just because they can. Innovation in digital signage comes in all shapes and sizes, and it’s not always about being first, but being consumer-centric and contextual.”
CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
 

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