“What advice would you give a college student that’s about to enter the industry arena?”
Learn as much as you can about every aspect of the industry, whether you are entering into hardware or software-tech, media sales or advertising or even creative and content design, all aspects of digital OOH signage are interrelated to one another.
It’s also a great opportunity when entering into any industry to speak with as many thought leaders as possible to gain a better understanding of their expertise, attend conferences and join relevant advertising clubs for networking. Relevant industry organizations include, DSE; DP-AA; DSF; OAAA and Geopath.
Regardless of the industry you choose, whenever deciding on a company in which you’d like to work, ensure that its culture aligns with your own. For me, the ideal company is one that invests in the education and betterment of its staff and embraces every level of employee participation and communication.