Ask the Board – May 13, 2019 | DAVE KOPPELMAN

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“What advice would you give a college student that’s about to enter the industry arena?”


The signage industry is a fast-growing, fast-paced, exciting and involved fraternity.  It is very incestuous. Everyone seems to know everyone, people have crossed paths multiple times, and people come in and out constantly. The industry is also changing and evolving. What you knew yesterday may not be relevant tomorrow.

With all of this, a person will need to really want to be involved. You can’t just enter it and assume you will maintain a career. There is work to be done, time to be put in, things to learn, ways to grow, passions to have, and thick skin to rely on.

Your personal growth is critical. You need to be mindful of your actions, aware of your reputation, and knowledgeable of your strengths and weaknesses. You will shape your career. Only you can control your path. If you do things the right way, show respect, show passion, show patience, and show your real self, you can make it.  It is an amazing industry.

About Author

Managing Partner
MacDonald Media

MEMBER OF THE DSE ADVISORY BOARD
Advertising & Brands Council

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