What technology will be a game-changer for your business in 2016 and beyond?
I think the ability to personally identify consumers will be the game-changing technology. Whether it’s with geofencing technologies, a Bluetooth beacon paired with a consumer’s phone or a system that facilitates facial recognition, the outcome is the same. Companies are emphasizing a personalized experience and consumers (arguably) want it. Consumers are willing to opt-in to any number of data-gathering practices, allowing companies to market to them directly.