Ask the Board – May 16, 2016 | MARK GEIGER

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What technology will be a game-changer for your business in 2016 and beyond?


I believe that any technology, like Beacon, that enables advertisers to send information to a potential customer’s smartphone using a wireless personal area network will be useful if launched properly. It would also be a great tool on tradeshow floors for exhibitors to provide information regarding their offerings to attendees nearby. We have tested the technology and may offer it in the next year.

About Author

Advertising Manager
Georgia World Congress Center

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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