Ask the Board – May 21, 2018 | PATRICIA MITRANO


“What are some of the most effective ways to utilize smaller surfaces for signage or projection?”

One of the most effective ways smaller surface digital signage is utilized in my opinion is at hotel check-in counters. Rather than using a wall display that showcases information loudly and intrusively, the counter kiosk is intimate and often interactive. It can provide convenient access to resort information without the user having to sort through non-related messages to find what is relevant to them at that exact moment at the resort (what is going on right now?). Maps, restaurant specials, amenities and hours of operation all save time and add value to the experience.

About Author

Director of Visual Communications
Newark Beth Israel Medical Center

End User Council

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