Ask the Board – May 21, 2018 | RANDY POINDEXTER

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“What are some of the most effective ways to utilize smaller surfaces for signage or projection?”


Smaller surfaces will require streamlined content to be effective – fewer words and details with broader messages that still capture attention, i.e., a call to action that provides an incentive or reward (like the rollout of our new Bo Rewards Mobile App). Interactive small screens will obviously need to have layers/levels for drilling into content that might be detailed and complex, while displays or projections on small surfaces, can be used to for just showing a brand logo or informational (Welcome Convention Attendees). Projections on walls or floors are also a great way to support seasonal messages (i.e. Halloween, Christmas) and special events.

About Author

Senior Vice President of Marketing
Bojangles’ Restaurants, Inc.

FORMER MEMBER OF THE DSE ADVISORY BOARD
End User Council

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