“What are some of the most effective ways to utilize smaller surfaces for signage or projection?”
Smaller surfaces will require streamlined content to be effective – fewer words and details with broader messages that still capture attention, i.e., a call to action that provides an incentive or reward (like the rollout of our new Bo Rewards Mobile App). Interactive small screens will obviously need to have layers/levels for drilling into content that might be detailed and complex, while displays or projections on small surfaces, can be used to for just showing a brand logo or informational (Welcome Convention Attendees). Projections on walls or floors are also a great way to support seasonal messages (i.e. Halloween, Christmas) and special events.