Ask the Board – May 21, 2018 | RYAN WEST

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“What are some of the most effective ways to utilize smaller surfaces for signage or projection?”


Small displays are generally more in direct view and reach of the consumer and can be made interactive by adding touch capability. You can create eye-catching call to actions that draw the consumer in and open up more content possibilities. Another way to be more effective on small displays is to keep your content fresh and update it more frequently.

About Author

Director, Global Equipment Engineering
The Coca-Cola Company

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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