“How has psychology and understanding the human brain helped to inform your content approaches?”
Without question, having a better understanding of the human psyche is invaluable to the way in which we produce content. It provides us with an understanding of how humans react to color and various visual cues. There is also the need to study how we digest information presented to us in terms of ‘how much is too much?’ and what can be comprehended within a short amount of time. All of this information and understanding makes it easier to develop campaigns that connect with our audience.