Ask the Board – May 4, 2020 | GUY SILVER

0

“Are there or should there be different creative approaches for different age groups when creating messaging for DOOH?”


This is audience analysis 101: Different strokes for different folks. Ok boomer? Hey, wait, I’m a boomer, sorta; like, mostly on the cusp … whatever! Anyway, I digress. Start with tone before demographics. Our company voice tends to be lighthearted, but not silly; bold but not aggressive. From there, we drill down to the audience – executives, store managers or employees. That’s for internal communications, but I’d argue the same thought process applies to DOOH, even if the audience is different.  

About Author

Communications Director
Costco

MEMBER OF THE DSE ADVISORY BOARD
End User Council

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Send this to a friend