“Are there or should there be different creative approaches for different age groups when creating messaging for DOOH?”
This is audience analysis 101: Different strokes for different folks. Ok boomer? Hey, wait, I’m a boomer, sorta; like, mostly on the cusp … whatever! Anyway, I digress. Start with tone before demographics. Our company voice tends to be lighthearted, but not silly; bold but not aggressive. From there, we drill down to the audience – executives, store managers or employees. That’s for internal communications, but I’d argue the same thought process applies to DOOH, even if the audience is different.