Ask the Board – May 4, 2020 | WELLS CAUGHEY

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“Are there or should there be different creative approaches for different age groups when creating messaging for DOOH?”


The core creative process doesn’t change much when creating messaging for different constituencies; the process will simply be applied to each identified constituency and will result in messaging that is unique to that constituency. That said, it is rare to find a brand that will market on top of wildly different messaging platforms, as it is almost always more important to ensure that the messages reflect and reinforce the brand’s identity.

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Director
Technology & Connected Environments

MEMBER OF THE DSE ADVISORY BOARD
Brand Marketing & Ad Agencies Council

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