“What sorts of content trends in designs, topics or categories do you believe will emerge within the next 12 months?”
It’s always interesting to see what trends stick around for a while and which ones quickly become “one hit wonders.” I think we are going to see a spike in data-generated content in the months to come. We’ve mastered the art of using a CMS to control when content is displayed, but now we are starting to discover the power of using data to render visuals and contextual information in real time. I think that the trend of “data visualization” only continues to manifest itself by aligning content generation with user behaviors within a physical space. This means that the way we shop, the areas we frequent … all that data will combine to create visual relevancy. The last trend I see, which is more design related, is more consistency across the channels, meaning the design principles we use for mobile, desktop, etc. will shape the way we create content for out-of-home.