Ask the Board – May 7, 2018 | JOSHUA EFTEKHARI-ASL

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“What sorts of content trends in designs, topics or categories do you believe will emerge within the next 12 months?”


I see the integration of AI into digital signage being explored in the next 12 months. We are already ideating on the possibility of leveraging Alexa technology to integrate with our digital menu boards to enable conversational ordering. The vision is that, through AI integration, the digital menu board will be able do things like recognize the customer and ask if they would like to order the same thing they previously ordered or offer thoughtful upsells based on customer preferences. The ultimate goal would be to use digital menu board to create a very tailored message per customer.

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Manager of Technology Delivery
Taco Bell

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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