What technology will be a game-changer for your business in 2016 and beyond?
Right now, I am most excited about beacon technology. I heard a lot about it at the Digital Signage Expo in 2015, and I hope to learn even more in 2016. For my organization, wayfinding is a top priority. We communicate this differently for patients and families than we do for our own staff, but both groups are in need of a more modern, improved tool.
For patients and families, we have interactive digital signs around campus that help families search for information in four main categories: place, physician, map or general information. Once a user selects a category, they can drill down to search for their particular need (for example, their clinic, unit or doctor). Once a selection has been made, basic wayfinding instructions are given for the colored pathway to follow, the elevators needed and the level on which the destination is located.
For staff, we offer a much less attractive wayfinding system … printed floor maps that are posted on the walls.
Both audience groups could really benefit from the pinpointed technology that beacons offer. Budgeting and development are our biggest barriers right now, but we will be looking into them this year!