ASK THE BOARD: Messaging During a Pandemic

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How have you been advising clients to change their digital signage messaging, if at all, during this pandemic?
This week’s question is answered by members of the DSE Advisory Board
CONTENT COUNCIL

Read the Answer by Dave Dolejsi

“We produce many different forms of content beyond those used specifically for digital signage. During this time, we have had a lot of clients look to us with some genuine dismay at what they should be doing in all channels.”
DAVE DOLEJSI
Associate Vice President – Content Strategy
St. Joseph Communications
 

Read the Answer by Steve Glancey

“Many businesses have recognized that their audience is in a season of trial, but my fear is that they blanket this without regard for their particular audience. The best way to shoot your content strategy in the foot is to completely ignore the context of your particular audience personas.”
STEVE GLANCEY
Vice President Business Development – Screenfeed Content
 

Read the Answer by Bryan Meszaros

“This has been a difficult time for many of our clients, and we have had the challenge of advising them on the best way to utilize their digital signage program. We work across a multiple of industries, each with its own unique set of challenges.”
BRYAN MESZAROS
CEO & Founder – OpenEye
 

Read the Answer by Jim Nista

“Many of our accounts are employee or customer-facing displays, so with employees and customers staying safe at home, there’s not much to say on these signs.”
JIM NISTA
Senior Director of Content Creation Services, Almo Pro AV

 

 

Read the Answer by Marcos Terenzio

“As we find ourselves in the wake of one of the most challenging and disruptive times we have faced, due to the COVID-19 pandemic, we find that consumer behavior is evolving on a daily basis.”
MARCOS TERENZIO
Vice President, Creative & Strategy – iGotcha Media
 

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