ASK THE BOARD: Network Evolution

In what ways have you been able to exploit your existing digital signage network beyond the original business objectives to provide greater benefit than originally promised?
This week’s question is answered by members of the DSE Advisory Board
Read the Answer by Jennifer Arani

“I constantly ask myself, ‘How can I leverage digital signage to support the business?’ Once I began asking this question, our system began to grow. Originally, our first DS systems were installed for Rewards and Recognition only.”
Digital Signage Coordinator – Farmers Insurance Group

Read the Answer by David August

“We originally invested in digital signage to replace our traditional stagnant rear-lit signage that we sold as advertising. Now digital signage is our first choice for so many things.”
Manager, Venue Technology & Production
Maple Leaf Sports Entertainment

Read the Answer by Lawrence Chang

“While we expected most of the benefits we received from our implementation of digital signage, we have been using it for lately is for customer engagement. What I mean by that is that we have been taking client-driven event photos…”
Director, IT – Calgary TELUS Convention Centre

Read the Answer by Michael Collins

“By leveraging our existing solution, we are able to support the business’s strategic goals in changing brands or brand standards in an efficient and cost-effective manner. We have done this by re-purposing signage…”
IT Project Lead – Aramark

Read the Answer by Jorge de la Parra

“One of the key benefits discussed internally is the ability to leverage the digital signage network for internal training. The parts and pieces of a digital signage package could be repurposed for…”
Director, Business Consulting Services
Jack In The Box

Read the Answer by Nick DeCarlo

“I believe we are just now entering this area of digital signage. The core foundation of digital signage in the QSR landscape from our perspective is the right content, with the right pricing, 100 percent of the time.”
Senior Director, Restaurant Technology – Wendy’s International

Read the Answer by Cheryl Flohr

“We regularly leverage the content contributed or created for our digital signage for use in social media. The short headlines and copy bites, plus related photos, are easily translated to social sites.”
Director, Communications – Parker Aerospace

Read the Answer by Joshua Goodwin

“At Eileen Fisher, the method by which we use our digital signage in stores reflects our brand. Our content is neither flashy nor full of pomp and circumstance. In our case, less is more.”
Digital Media Specialist – Eileen Fisher, Inc.

Read the Answer by Spencer Graham

“Our West Virginia University InfoStations are used for messaging the 40,000+ pedestrian students, faculty, staff and campus visitors we have on a daily basis. They also play a significant role in our emergency messaging capabilities…”
Manager of Operations, Information Stations, Interactive Video, Network & Web ServicesWest Virginia University

Read the Answer by Kelly Hackett

“Our digital signage network’s goal is to inform our customers in an entertaining way. It also helps us set a brand tone for our retail environment.”
Director, Digital Innovation – AT&T Mobility

Read the Answer by Jerry Harris

“Our initial business objective was for our digital signage system to be informational for our guests. With the advancement of technology and the consumers thirst for more relevant content…”
Senior Director, Exhibits Graphics & AV Services
Georgia Aquarium

Read the Answer by Rich Morris

“Adding a layer of enterprise content to digital signage systems installed at our hotels in addition to localized content.”
Director, Hotel and Resort Operations Systems
Hilton Worldwide

Read the Answer by Wayne Rorex

“In the City, we have very limited exposure of city-owned signage to the public. The mass amount of signage is privately owned and controlled, and they will run content as a public service.”
Management Analyst – City of Los Angeles

Read the Answer by David Saleme

“Originally, our business objective for in-terminal digital signage was to provide flight information, bag claim information and for selling third-party advertising. When our program initially expanded, we focused on…”
Manager, Business Development
Columbus Regional Airport Authority

Read the Answer by Jason Stuehmer

“With our Dunkin’ Donuts digital menu boards, we have a clear primary purpose for the content on the screens. Our menu boards obviously communicate the products available for sale via words, images and videos.”
IT Product Manager
Dunkin’ Brands, Inc.

Read the Answer by Dave Taylor

“We started out showing only video and still pictures, talking to our brand image on our digital signage and have transitioned now to show promotional material for sales and special events.”
Digital Signage Engineer – American Eagle Outfitters

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