There have been a lot of advancements in metrics capture in recent years. What are the new metrics being used to support the ROI for a digital signage implementation?
This week’s question is answered by members of the DSE Advisory Board
ADVERTISING & BRAND COUNCIL
ADVERTISING & BRAND COUNCIL
“Recent advancements in vision-based analytics platforms have enabled the ability to track visitors and traffic in physical spaces…”
STEVE DAWSON
VP, Emerging Experiences – SapientRazorfish
VP, Emerging Experiences – SapientRazorfish
“Metrics for ROI is not something so easily obtained. It is called the Holy Grail for a reason.”
DAVE KOPPELMAN
Managing Director
MacDonald Media
Managing Director
MacDonald Media
“At Intersection, we have been actively developing ways to measure the effectiveness of our digital signage media. While not necessarily new metrics to digital media in general, some are relatively new applications to DOOH.”
BILL MASLYN
Vice President of Product, Content & Ad Technology
Intersection
Vice President of Product, Content & Ad Technology
Intersection
“It’s not enough to have messaging that captures people’s attention. That’s the price of entry…”
DAVID OAKLEY
President and Creative Director – BooneOakley
Show + Tell
President and Creative Director – BooneOakley
Show + Tell
“First, we must consider the proliferation of mobile audience data: A massive amount of data is collected from mobile devices every day and is used to develop audience profiles…”
CHRISTINA RADIGAN
Managing Director, Marketing & Communications
Outdoor Media Group
Managing Director, Marketing & Communications
Outdoor Media Group
“DOOH ROI is the new Ark of the Covenant. Much like Indiana Jones, all of us in the DOOH space are engaged in an epic search. Clearly, the increased access and affordability of mobile data is fueling discovery.”
RICK ROBINSON
Managing Partner, Services – Billups
Managing Partner, Services – Billups
