ASK THE BOARD: New Technical Capabilities

Are there any new technical capabilities in hardware and/or software opening up new creative options for content playback, design, or interactivity? How are they being applied? How well are they being applied?
This week’s question is answered by members of the DSE Advisory Board

Read the Answer by Joel Allard

“I’m excited to see the evolution of integrating existing technologies to make “smarter” digital experiences…”
Senior Business Partner, In-Store Digital – Target

Read the Answer by Doug Anderson

“If I had to choose a single technology with the potential to enhance the digital display experience, it would be the integration of blue tooth technology, namely, e-beacons.”
Senior Director – Information Technology
LA Metro Transit

Read the Answer by Algernon Callier

“Yes. Advances in technology are changing the very nature of what ‘Interactivity’ even means when it comes to digital engagement and ‘signage.’ Hardware form is also adapting to software-enabled function.”
VP | Strategic Innovation & Emerging Technology
Universal Parks & Resorts

Read the Answer by Penny Carter

“While the capability we have employed is not necessarily new, it is becoming more prevalent in use case scenarios. It is the means of IPTV, which utilizes multicast streaming to reach…”
Digital Signage Lead – Lockheed Martin

Read the Answer by Lawrence Chang

“There are always new developments when considering technical capabilities, both of hardware and software. While I’ve seen some very interesting things such as transparent display glass…”
Director, IT – Calgary TELUS Convention Centre

Read the Answer by Frank Coccaro

“The world of digital signage is not stagnant and is continuing to experience very swift development. The attention is focused on the impact of social media, which allows for the creation and exchange…”
Executive Director of Multimedia
MGM Resorts International

Read the Answer by Angel Cordero

“For years, it has been very difficult to create beautiful video walls that are more than NxN screens side by side.”
Signage & Kiosk Solutions – Walt Disney Parks & Resorts

Read the Answer by Dominic DeSieno

“Augmented reality! VR is everywhere in gaming and other technology areas, and it seems to finally be making its way to digital signage. I haven’t had the ability to use it yet, but from what I’ve seen, it looks amazing.”
Digital Signage Technical Lead, Corporate Video Services Team
Wells Fargo

Read the Answer by Michael Dwyer

“Some of the interesting executions I have seen recently are where the lines of signage and the environment are blurred.”
Senior Marketing Manager, Digital – Subway

Read the Answer by Joshua Eftekhari-Asl

“We are just now starting to explore the ability of big data and analytics to create interactive experiences. For example, being able to detect customer information via cameras and serving up content based on the demographics.”
Manager of Technology Delivery – Taco Bell

Read the Answer by Paul Fleuranges

“I wouldn’t say there’s anything particularly new on the interactive side, other than the fact that more verticals are beginning to embrace it to boost sales and customer engagement.”
Director of Corporate Initiatives – Metropolitan Transportation Authority

Read the Answer by Lena Forrest

“The tech world is growing by leaps and bounds and at an incredible pace. Software is getting smarter. Screens are getting larger in both size and pixel count.”
Vice President, Senior Manager of Marketing – TD Bank

Read the Answer by Jordan Fraser

“I am excited about the work that Coca-Cola, Albertson’s, and Google have done to bring targeted messaging to digital signage. They built a cloud-based CMS that connects Eddystone proximity technology, Google Chrome hardware, and DoubleClick ad-serving technology.”
Director of Business Development – GameStop

Read the Answer by Jerry Harris

“Digital screens, media players and software are no longer the challenge with digital signage systems. The challenge is, how do you get your message / product in front of the consumer and make them act.”
Senior Director, Creative Services – Georgia Aquarium

Read the Answer by Joseph McQueen

“Hardware capabilities have been improving with players for a number of years. It is amazing to see the small size of a player that can do 4K successfully.”
Senior Manager of Network Services
American Eagle Outfitters

Read the Answer by Darla Morse

“There are many open API’s that enable much easier connectivity to be able to position your data by meal period or time of day to upsell your products.”
Chief Information Officer
Arby’s Restaurant Group, Inc.

Read the Answer by Angie Nalepka

“Two of the most exciting hardware innovations I’m watching can help with both getting the message out and getting the message in.”
Senior Manager, Digital Experience & Creative
Rogers Communications

Read the Answer by Jim Riley

“Our technical capabilities with the Columbus Blue Jackets on this topic relate to using the software to improve our overall design and interactivity for in-arena digital displays. We have designers that are utilizing Adobe After Effects on a regular basis to create dynamic motion graphics.”
Director of Marketing – Columbus Blue Jackets

Read the Answer by Wayne Rorex

“At a recent trade show, I was able to work with one of the Google employees to temporarily configure the Google Assistant to recognize multiple languages with only a short standardized sentence.”
Management Analyst – City of Los Angeles

Read the Answer by David Saleme

“While I don’t know how new the capability is, the ability of content management software to utilize various data to automatically run certain playlists opens up creative solutions for content that connects in real time.”
Senior Manager, Business Development
John Glenn Columbus International Airport

Read the Answer by Ralph Schorbach

“Digital Signage is such a broad field these days, and this month’s question revolving around new creative options for content playback, design or interactivity really depends on what industry you intend to use it for.”
IT Manager – Fairplex

Read the Answer by Jessica Stevens

“The majority of the key factors regarding screen location are related to what kind of experience we are looking to create and also what we are looking to accomplish.”
Senior IT Deployment Manager – Best Buy

Read the Answer by Traci Quillen Stewart

“The innovation of technology that is whirling through the current digital signage industry is astounding.”
Digital Signage Solutions
Eastman Chemical

Read the Answer by Rodney Ward

“The technology updates that come to mind are the increased processing power of display SoC digital signage solutions.”
Senior Director, Venue Technology
International Speedway Corporation

Read the Answer by Ryan West

“New hardware offerings are now making it much easier to do live streaming over IP to a variety of devices. You are now seeing large digital billboards display live broadcasts in Times-Square for special events.”
Director, Global Equipment Engineering
The Coca-Cola Company

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