Ask the Board – November 12, 2018 | RICK ROBINSON

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“What was your biggest takeaway from DSE 2018?”


Content is still king.  Data helps and it’s exciting and shiny and new, but it’s not the sole elixir.  Our understanding of the unique “one-to-many” dialogue that takes place between consumers and multiple digital screens in public spaces is still very nascent.  Our reference remains the 1:1 exchange.  We have much learning and work to do.

 

About Author

Partner, Chief Strategy Officer
Billups

MEMBER OF THE DSE ADVISORY BOARD
Advertising & Brands Council

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