Ask the Board – November 12, 2018 | TRAVIS KRAGH


“What was your biggest takeaway from DSE 2018?”

If you attended DSE 2018, you definitely heard someone talking about data. It was clearly the number-one buzzword of the year. Despite what you may have heard, companies have been utilizing data since the infancy of digital signage. What was new this year was the universal acceptance of data across the entire industry. Perspectives have shifted, and people have come to expect data when they see digital signage content.

Although there were many new and exciting uses of data on display, this was truly the tip of the iceberg. It is encouraging to see the use of data integration continue to grow as digital signage can be so much more than a simple image and video playlist. As the industry continues to advance, we will see more creative exploration and innovation.


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Co-Founder and Chief Creative Officer

Advertising and Brand Council

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