Ask the Board – November 19, 2018 | LAWRENCE CHANG

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“What was your biggest takeaway from DSE 2018?”


DSE 2018 was once again a tremendous show, and the biggest takeaway I had from it was the development of ‘techorating.’  Techorating is a term to describe taking digital signage and incorporating it into architecture or as pieces of architecture, so that the signage becomes organic within the building/environment it is housed in. It’s no longer considered an add on, but part of the overall design and initial thought process when designing a building, room, lobby, restaurant, etc.  I found so many new examples of it, using all methods of technology from direct view LED to projection-mapped elements.   

What the trend shows is a direction towards the experience of entering, using and being a part of the facility, and using digital signage and traditional elements of architecture together to help create that ambience and experience for the customer or guest, whether in a small or large environment.  The type of technology mattered less than the actual feeling and experience of the environment.

About Author

Director, IT
Calgary TELUS Convention Centre

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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