Ask the Board – November 19, 2018 | MICHAEL DWYER

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“What was your biggest takeaway from DSE 2018?”


This year, I saw more in the way of how to use our technology in varying ways beyond simple display and signage. There was increased use of video analytic tools that help to deliver custom individual experiences. I saw signage move toward the customer environment and experience, such as using projection on 3D or real-world objects to meld the physical and the visual into unique displays. Seeing these types of ideas and the creative ways to leverage the technologies to build custom solutions inspires me to think “What else can I do?” or “How can I do this for my guest?” in the future.  

About Author

Senior Marketing Manager – Digital
Subway

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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