“What was your biggest takeaway from DSE 2018?”
Once again, DSE hit it out of the park. With the largest floor space yet, and vendors from just about every corner of the globe, DSE 2018 showed just how our industry continues to evolve. That evolution is no longer tied solely to the size of the screen, pixel count of displays or the newest and coolest in mounts. Instead, we have seen over the past five years how well the entire ecosystem of digital signage is represented at DSE, from end users to network operators to manufacturers. The conversations taking place during DSE are not restricted to 1080p, 4K or even 8K or 3D visuals. We’re now talking about attribution, data, programmatic and other metrics captured by CMS, DSP and SSP platforms. It’s these discussions taking place in seminars, during emerging tech talks or Central Park presentations that will determine how well we as an industry position ourselves to take advantage of the shifting media spend and prove to agencies and the brands they work for that Digital Out of Home — both here, in Latin America and beyond — is truly the new black when it comes to reaching consumers on the go.