Ask the Board – November 19, 2018 | RANDY POINDEXTER

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“What was your biggest takeaway from DSE 2018?”


My biggest takeaway is that the industry is switching at a fast pace to digital focused efforts (billboard and menu).  However, there are still more questions than answers around the best way to guarantee a ROI.

My other takeaway was how big this digital industry is now, and that the number of really smart people out there helping to change the future of retail and hospitality is astounding.

About Author

Senior Vice President of Marketing
Bojangles’ Restaurants, Inc.

MEMBER OF THE DSE ADVISORY BOARD
End User Council

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