Ask the Board – November 19, 2019 | DILEEP VARMA

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“What update to your signage analytics would excite you?”


I would like to see true customer impression data become associated with attribution to sales lift. Today, we rely on third-party market research to understand impression data. Then, we get sales lift data attributed to the signage sites. Then, we correlate two seemingly disparate sources of data and come up with the right KPIs. In my opinion, the ability to tie the impression directly to attribution is very important.

 

 

 

 

 

 

About Author

Head of Product Development and Operations
Outcome Health

MEMBER OF THE DSE ADVISORY BOARD
Out-of-Home Network Council

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