Ask the Board – November 4, 2019 | WELLS CAUGHEY

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“What else is needed for programmatic to be a consistent part of your DOOH sell/buy?”


While other parts of the company do provide media buying services, the clients that I work with comes to us to find ways to use digital technologies within their retail, dealership, and other branded spaces to promote their own brand and to communicate their own messages.  For us, it isn’t about buying or selling media, it’s about making media personalized, targeted, and relevant to our client’s customers.

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Director
Technology & Connected Environments

MEMBER OF THE DSE ADVISORY BOARD
Brand Marketing & Ad Agencies Council

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